If you are a US advertiser already participating in our Microsoft Content Ads pilot in the US or you have received a notification that your accounts will soon be upgraded to include Contact Ads, you may be interested in viewing our latest webinar, “Microsoft adCenter: Introduction to Content Ads.” In this webinar, you’ll learn:

• How Microsoft Content Ads work
• How your accounts will be upgraded
• Where Content Ads are shown
• Who you can reach via the Microsoft network
• What choices you have with Content Ads, such as controlling distribution, setting keyword bids, and tracking performance

As a reminder, if you recently received an e-mail that your account will be upgraded, you will have control over where your campaigns are shown. You will have the choice to either run your ads on both search and content, turn-off content, or create content-only campaigns. To learn more, watch our webinar or view our recent post, “Upgrading to Microsoft Content Ads – Contextual advertising on the Microsoft network.” Another source of helpful information is our Frequently Asked Questions.

If you haven’t yet received an upgrade notice and you want to be considered for our next group of upgraded accounts, complete our sign-up form. Please note, the Content Ads pilot is currently only open to US advertisers.

We hope you find this webinar helpful and would love to hear your feedback.
Thanks,
Jeanie DuMont, Microsoft adCenter Community Team