This post marks the first in a series of adCenter feature reviews, providing an overview of tool elements released to all customers on April 28, 2007. Today I'd like to show you two features: bulk keyword edits and ad preview.

Bulk Keyword Edits
With the latest version of adCenter, you can make bulk edits to all or some of your keywords right from one place – the keyword performance page – to help you save time when managing your campaigns. This is ideal for situations where you need to make mass edits in a short amount of time. For example, perhaps you've updated your Web site and you need to change all the URL's in your campaign, or you need to add a certain negative keyword to all keywords in your campaign—now you can, all in one place.

1. Click the Campaigns tab. If you have more than one campaign, click the name of the campaign you want. (If you have not yet created a campaign, please review the help topic Edit keywords in bulk for a new ad group for instructions.)
2. On the Select an ad group page, click the ad group you want to change.
3. On the Keyword Performance page, click Edit Keywords.
4. In the keywords table, click Bulk edit.
   
    
   
   
   
   To edit negative keywords or dynamic text in bulk:
   a. In the Column list, select the column that you want to edit.
   b. In the New value box, type the text you want to appear in the column.
   c. Click Apply.
   
   To edit match types in bulk:
   d. At the top of the keywords table, select Show match types.
   e. In the Column list, select the match type column that you want to edit (exact, phrase, or broad).
   f. Select or clear the New value check box, and then click Apply.
5. When you are finished changing settings for your keywords, click Continue to save the changes.

For more information, please review the adCenter Help topic, Edit keywords in bulk.

Ad Preview
In the previous version of adCenter, you were unable to see your ad while creating or editing it. With ad preview, you are now able to see how your ad will appear on Live Search to help optimize your ad creative and adjust it to maximize visual effectiveness on the search results page.

1. Click the Campaigns tab.
2. In the Campaign column, click the campaign that includes the ad group you want. (If you have not yet created a campaign or ad group, please review the help topic Create an ad for instructions.)
3. In the Ad group name column, click the ad group that you want to add an ad to.
4. Click the Ads tab.
5. Click Create or edit an ad.
6. On the Ads page, type the information you want in the Ad title, Ad text, Display URL, and Destination URL boxes. 
7. Click Save.

• To see how the ad is displayed to your customers, view the Ad preview box.

• When viewing the ad preview, note that the line lengths and ad size will vary depending upon the ad's position on the Web page and the viewer's browser settings.
• Be sure that your ad stays within these character limits:
• Ad title: 25 characters
• Ad text: 70 characters
• Display URL: 35 characters
• Destination URL: 1022 characters
• The character limits include spaces and any text contained within dynamic text. For destination URLs, the limits include "http://" (seven characters) or "https://" (eight characters).
• The combined ad title and ad text must be at least six words long.

For more information about creating an ad in adCenter, please see the Help topic, Create an ad.

We at adCenter hope that you will take some time to get to know these new features— they're designed to help make managing your adCenter campaigns easier and more efficient. Be sure to share your feedback on the adCenter forum.

Thanks!
Carolyn
Microsoft adCenter Community Team