• Access new reports such as in-depth visitor tracking, treemap views (colour-coded snapshot graphics that allow you to quickly understand complex data), and campaign reporting.

• Use summary report rollups to gain insights about ROI, visitor loyalty, conversions by referral, and campaign timeline view, which displays a color-coded timeline of multiple campaign performances.
• Track marketing results beyond search ads. Analytics campaign performance reporting covers ROI, conversion rates, and revenue of banner, e-mail, and direct response marketing campaigns.
  

• View and compare pay-per-click (PPC) campaign performance for multiple ad placement programs—not just adCenter. View performance for adCenter and third-party online advertising programs within a single reporting interface.

This new functionality is further enhanced by your ability to track and report on different segments by demographics.

This means you will be able to see the behaviour of your visitors broken down by Age & Gender.

Next week we’ll drill down into some of the new reports in a little more detail so keep checking back to the adCenter Blog for further news and updates.

In the meantime please take a look at your account and let us know your feedback as we value your opinion.

You can share your thoughts and comments about these new features on the adCenter Analytics Forum, where you can interact with other beta participants and if you have further questions, please contact our Analytics Support Team.

If you’ve not yet registered to participate in the Beta please fill out the adCenter Analytics Registration Form and check out the adCenter Analytics page on our advertising site.

Cheers

Mel – adCenter Community Team