adCenter Blog Has Moved To - www.adcentercommunity.com: adCenter Add-in Beta for Excel 2007

Enhance your campaigns with keyword research and optimization tools

Wed, 30 Jan 2008 18:28:44 GMT

Today, Jorie Waterman from the adCenter Add-in ^Beta for Excel 2007 team is here to share tips for keyword expansion with the adCenter Add-in ^Beta and the adCenter research tab.

Thanks!
Carolyn, adCenter Community Team

Have you heard? Microsoft adCenter Add-in ^Beta for Excel 2007 is the buzz for keyword research and optimization. News about this adCenter tool has been positive. And, it's easy to use — right in Microsoft Excel 2007.

Simply download the Add-in^Beta and click Ad Intelligence on the Excel ribbon. Then you can start building out or expanding keyword lists and plan strategy based on a wide range of attributes — relevance, historical cost, volume and more! Check out our five tutorial videos to get the most out of this new tool and stay on top of your game. Please be aware the data the Add-in draws from is U.S.-centric, although many adCenter advertisers in the U.K. and Canada markets may find some of the research relevant and of much use.

Some of the features of adCenter Add-in^Beta include:

Keyword Expansion. The adCenter Add-in^Beta offers easy keyword expansion with maximum flexibility through three algorithms: Campaign Association, Contained and Similarity.

Keyword Forecasting. You can easily obtain monthly historical and future forecasted impression counts for keywords. Then decide to invest in keywords based on their historical and forecasted traffic.

Keyword Monetization. Using the wizard, research keyword bid prices for key performance indicators (KPIs) for keywords or keywords extracted from URLs. You can quickly learn clicks, impressions, position, CTRs, CPC and match type.

Other adCenter Research Tools

Don't have Microsoft Excel 2007? Microsoft adCenter also offers research tools within our user interface on the Research tab. Use the Research tab in adCenter to quickly view impression data demographic profiles of selected keywords to learn about the age and gender, geographical location, and lifestyle of people who search on those keywords. This information is easy to use and allows you to make fast keyword optimization decisions to increase your campaign ROI.

We are committed to providing you with the research tools you need to create effective advertising campaigns. If you are still hungry for more, check out Microsoft adCenter Labs.

Thanks!
Jorie, adCenter Program Manager

The adCenter Add-in Beta for Excel 2007 is ready for download!

Wed, 09 Jan 2008 00:43:08 GMT

The adCenter team is pleased to announce that the Microsoft adCenter Add-in for Excel 2007 is now publicly available for all U.S. adCenter customers to download! We have integrated many of our advanced keyword technologies and valuable data into your favorite tool – Excel! Using this Add-in, you will be able to do your keyword research inside Excel 2007.

Product features include:

Keyword Expansion – we have included 3 different expansion algorithms: campaign association, fast contained, and category simulation
Keyword Search Volume Historical and Forecast – we have included daily and monthly keyword traffic data, including forecasting
Keyword Buzz – you can find buzz keywords in our 300+ verticals
Keyword Demographic analysis
Keyword Geographic analysis
Keyword Categorization
Keyword Monetization – you can find all monetization information (CPC, CTR, etc.) for your keyword list

The Add-in is based on the Microsoft Keyword Services Platform (KSP). Our vision is to be transparent to advertisers and search engine marketing partners with our data and technologies. Eventually the platform will enable third party developers to build applications with Microsoft keyword technologies. For access and information on KSP, please visit the adCenter Add-in discussion forum.

Download the Add-in and register for the Add-in Webinar on January 23, 2008, to learn more about this tool.

As always, please do not hesitate to contact us with questions, feedback, or comments about the tools on the adCenter Add-in discussion forum. Also, check out Live Search to hear what others have been saying about the Add-in.

Thanks!

ZhaoHui Tang & Dylan Huang, adCenter Program Managers

Register for the adCenter Add-in Beta for Excel 2007

Tue, 04 Dec 2007 22:08:27 GMT

The adCenter Add-in^Beta for Excel 2007 is coming…and we're so excited to be building new tools for our customers that we couldn't wait to share the news! Our team is still putting together the final touches, so register with the link below to be notified of its release.

This new tool will be available in mid-winter. The adCenter Add-in for Excel 2007 is a no-cost keyword research and optimization tool that integrates into Excel 2007. The Add-in can help you:

Easily extract keywords from any website, just by entering the URL
Quickly understand keyword popularity and trends
Gain valuable insight on the demographic and geographic information of actual search queries

Register for the Add-in at by filling out this form. Upon release of the product, you'll receive an e-mail notification so you can download this new adCenter tool.

Thanks!
Natala Menezes, adCenter Product Manager